Over the past two years, David Titus has been working hard to open a business in Lansdowne, PA. With great pleasure, we'd like to fill you in about what's been going on.
The overall concept is to bring film and video to the public, but by no means is this a simple prospect. Now, for a little background information.
Before moving to Lansdowne, David started Films at the Sedgwick and screened films at the Sedgwick Theater in Mt. Airy. He helped to open the Little Theater at the Video Library. Now organized by the Video Library's owner, the Little Theater continues to be a neighborhood mainstay in Mt. Airy.
Now living in Lansdowne, David Titus has been actively seeking to do the same in Lansdowne. Cinema 16:9 will be a permanent movie venue in Lansdowne, offering a destination for movie fans around the Philadelphia area.
Over the past few months, there has been a great deal of work put in to quietly prepare for its arrival. Based on past experience, this planning phase is immensely important. Especially in the current economic climate, starting a business without a strong and well tested plan is not an option. This economy has made making a real movie venue very difficult.
Research for this project began back in 2005, David surveyed his Films at the Sedgwick audience, poured through hundreds of articles on film exhibition - the past and future of "the movie theater", considered non-profit vs. profit models, studied area demographics, and finally settled on Delaware County for the business. He began to work with the SBDC at Widener University to create a business plan and studied the economic feasibility of the business.
This year has been difficult, it's one thing to say "I wanna show movies. People like movies." It's an entirely different thing to say "I want to create a financially sustainable business which adds to Lansdowne's downtown, employs and pays employees, and offers an experience worth leaving your livingroom couch."
Over the last few months, the business was officially named Cinema 16:9, presentation equipment was purchased and built, making Cinema 16:9 able to publicly screen films - In fact, we've screened publicly with our friends at the Regency Cafe, and tested our presentations for private events. We've been working with consultants and architects to find the right location and right design for our venue and numerous iterations of architectural drawings have been made, and the future home of the business has been chosen. 35 N. Lansdowne Ave. Lansdowne PA - That is to say, at the Historic Lansdowne Theater, just to the left of the marquee.
Since David Titus moved to the Lansdowne area June 2007, he finished his business plan, began talking with people around Lansdowne, and began shopping around for a location for the business. When we heard that the Lansdowne Theater had been purchased by a non-profit, David reached out to them, and presented the rather unique plan for Cinema 16:9.
In March 2008 the concept for Cinema 16:9 was approved by the Theater's board and we began to work out the details of when, where and how. Since March, we've obtained our status as an LLC, finalized our architectural plan, raised start-up capital for the business, and now eight months later, at 9:30AM October 11, 2008 signed our lease with the Historic Lansdowne Theater Corporation.
This process has kept us either busy, or waiting. During our downtime, we created this highly informative website and blog, We're thrilled to report since creating this blog, we now have hundreds of loyal international spammers just clammering to read Dave's barely useful ramblings on the start-up of Cinema 16:9 LLC. But now you can visit our blog to hear about our progress, learn what Cinema 16:9 can offer you, and waste your time during lunch breaks!
Soon enough you'll see beautiful awnings up, and interior construction will begin. David will be over there often, swinging hammers and wielding a Dewalt.
We'll be the first to admit it. Our budget is tight. Very very tight. But I'm certain that our success will bring Lansdowne another fun place to go.
Perhaps you are wondering how to help? Chip in! Help us fund our construction! We want to bring the best little movie venue to Lansdowne. Anything you can contribute will help us kick it up a notch.
Can't chip in? Well, tell everyone you know about Cinema 16:9!
Until now, we've left the public appearances of Cinema 16:9 largely unexplained, and we publicly only pursued "portable theater" performances (turning a location into a theater for a night). So really, this marks a significant change for us. This is it, people, we're committed to Lansdowne! Throw back the veil of secrecy! Hooray! That's a lot to announce, and there is more, much more that we're not ready to release, but you, the few, brave international spammers will hear it first!
It's official:
Cinema 16:9 - Coming Soon: A Theater Near You.
(Stay tuned here to learn what you can expect from Cinema 16:9!)
No, LLC doesn't stand for "Little Lost Cat." As a side note, for those who may have heard that our cat was lost - I found her, she'd got herself trapped in the garage. But as I was saying LLC doesn't stand for Little Lost Cat. It stands for Limited Liability Company.
I know what your wondering:
Will Cinema 16:9 change now? What will change?
Not much will change about Cinema 16:9, honestly. But now that our LLC status is processing, It means the checks will say Cinema 16:9 LLC, and the letterhead will say LLC.
I hope you realize that LLC status means more than that.
Of Course, don't be silly.
What will LLC status make possible that Cinema 16:9 couldn't do before?
It will make for some great stories, I'm sure. It's like an action-adventure movie, only it's the formal set-up of a small business.
Come on, how is an LLC like an action-adventure movie?
My favorite part was when LLC dove over the hood of the sports car, and peeled out of the parking lot in hot pursuit of Monsieur Profit!
That doesn't sound right. Please tell me you're not being serious...
Okay, I'm not being serious. Seriously though, this is a big step for Cinema 16:9. We move forward, either taking steps forward to climb the spiral stairs of success, or to misstep and humorously tumble down the spiral staircase of painful, bruising, failure into the basement of utter financial collapse! Hey, but who knows... it's dark down there, but perhaps ending up in the basement isn't so bad.
Right, I'm sure you'd love to end up bruised and unconscious at the bottom of a spiral staircase in a dark basement.
But I think it would be make sense to assume that I'm suggesting there's 190 units left until something good happens. You could be in on it. You could watch the units tick away... Or maybe they'll start getting bigger..
Units.
With only 190 units to go, that could mean that there's a goal. After reaching a certain number of units a goal has been reached.
That goal, as you may know involves 27 goats, a red and white tailed canine, and a mythological avian creature. Oh, and Cinema 16:9.
I know! Cinema 16:9 is building an ark. To save itself, 27 goats, and two other creatures from an impending flood.
You may be more right than you know. 6 Goats have voiced their strong love of boating.
I'm not a big fan of boats, but that doesn't mean we're not building an Ark. I do have a problem keeping up with shaving, so If you see me wandering around Lansdowne with a massive beard, and a hammer - the proof is in the pudding as they say.
Actually, I'm not sure if that saying applies to boat building and carpentry.
Okay, that's enough obfuscation. What's going on?
Something.
Come on. That's really annoying. Can't you tell us a bit more? If you want me to be excited about something, you should tell me more than 190 units, don't you think?
Enjoy the robust aroma of this dark roasted collection of cine-beans! You too can learn the science of coffee brewing, the secret history of the bean - we'll explore the marriage saving effects of "husband-pleasing," "mountain-grown" coffee. And we'll learn how restaurants are run, and how tables are set... Thanks to tonight's Coffee House Rendezvous!
Q. Wait... Back up. So Cinema 16:9 is in the Regency Cafe?
A. On April 3, 2008 at 7PM -9PM it is.
Q. But it's not otherwise?
A. Right.
Q. Well then, where is it otherwise?
A. Where do you want it to be?
Q. What do you mean, where do I want it to be? What is this anyway, a Abbott and Costello routine?
A. I don't know.
Q. Third Base.
A. What I mean is, Cinema 16:9 is based in Lansdowne, PA. If you want to show a film, or have a presentation - Cinema 16:9 can help. I work to bring films into the community, enabling individuals, organizations or merchants to host films.
Q. So you present movies, rent out video equipment... you're like the library A/V kid from high-school, huh?
A. I prefer Film Exhibitioner. I don't rent out A/V equipment. I rent out a whole presentation. You tell me what you'd like to present, I arrange public performance rights for your group, set-up a temporary theater at your location and I present the evening for you.
Q. A/V Geek.
A. I'll thank you to format your answer in the form of a question.
Q. What is A/V Geek?
A. I don't know.
Q. Third Base. This is an Abbott and Costello Routine.
Q. So what if I want to have a film at my location, but I don't know what I want to show?
A. I'm a film exhibitor. I'll find you several options to screen, or I'll create a completely unique, exciting theme for your venue.
Q. What's that mean?
A. Come to the Regency Cafe for a "Coffee House Rendezvous", April 3, 2008 at 7PM-9PM!
Q. I read that already... so who's David Titus?
A. Before moving to Lansdowne, David Titus lived in Mt. Airy, where he screened films at the Sedgwick Theater - Films at the Sedgwick presented a number of film events on First Fridays. He set up a permanent theater, The Little Theater, where he programed and presented films. He also took the show on the road screening films at The Big Blue Marble Bookstore.
Now David's moved on and set his sights on Lansdowne as his permanent home, but it's wonderful to see Mt. Airy's Little Theater doing so well!
Q. So is Cinema 16:9 looking for a permanent place to be?
A. I don't know.
Q. Third Base.
A. So, it's my turn to ask you questions. Okay, who are you and why are you asking so many questions? I mean you seem to be really interested in what I'm doing. You're not two cubicles down texting me with your blackberry or something are you?
Q. Um...
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