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Thursday, May 22, 2008
Film Exhibition - Part Two - A House Divided
Rather arbitrarily, I've decided that today is the day to discuss:
The Screen...
And a little math. In film exhibition, we have an example where economics turns division into multiplication.
As the film industry progressed, more and more film was being created, and Hollywood had a greed for screen. (Darn, that almost rhymed.) Soon, film distributors were pulling exhibitioners aside and saying "Okay, look you want to show my film... I'll let you screen my film... if you also screen this other film." The film exhibitioner now had two films booked in order to get the one he wanted. This became a problem.
And now for something completely different:
Monty Python's And Now For Something Completely Different
May 29th at the Regency Cafe! 6:30 PM
We return you now to the blog posting currently in progress.
The film distributors where not booking two great films, they were getting theaters to rent the good with the bad. And suddenly the film exhibitioner was looking at the prospect of a week or more screening a film that no one wanted to see. Not only were exhibitioners forced to show a flop, but they were forced to try to run their business while their revenue dropped of to almost nothing while the film was flopping around in their theater.
So, we come to the afore mentioned mathematical solution to the problem. Let's take one screen, and divide it in half. What do you have? Two theaters. The concept of 1/2=2 created a cinematic phenomenon that swept the nation. Soon there was a sequal- 1/3=3 and then the much awaited 1/4=4 and finally that gave way to the extremely popular 1-1+new construction=multiplex. This mathematical travesty saw the destruction of many of the United States' architectural cinema "one-screen wonders" that had been built in the 1920s.
It seemed this was the only way the "movie theater" could survive. With more than one screen, the theaters could hold onto films that were bringing in crowds, while fulfilling their contractual requirements with the stinkers. This explains such films as, Little Man. Why!? Why?!
So we've been splitting screens, and building multiplexes, and screening a lot of bad film... so, how come we've been stuck with all this bad film?
I don't know.
Third Base.
Next Time, I'll discuss "The Long Tail."
The Screen...
And a little math. In film exhibition, we have an example where economics turns division into multiplication.
As the film industry progressed, more and more film was being created, and Hollywood had a greed for screen. (Darn, that almost rhymed.) Soon, film distributors were pulling exhibitioners aside and saying "Okay, look you want to show my film... I'll let you screen my film... if you also screen this other film." The film exhibitioner now had two films booked in order to get the one he wanted. This became a problem.
And now for something completely different:
Monty Python's And Now For Something Completely Different
May 29th at the Regency Cafe! 6:30 PM
We return you now to the blog posting currently in progress.
The film distributors where not booking two great films, they were getting theaters to rent the good with the bad. And suddenly the film exhibitioner was looking at the prospect of a week or more screening a film that no one wanted to see. Not only were exhibitioners forced to show a flop, but they were forced to try to run their business while their revenue dropped of to almost nothing while the film was flopping around in their theater.
So, we come to the afore mentioned mathematical solution to the problem. Let's take one screen, and divide it in half. What do you have? Two theaters. The concept of 1/2=2 created a cinematic phenomenon that swept the nation. Soon there was a sequal- 1/3=3 and then the much awaited 1/4=4 and finally that gave way to the extremely popular 1-1+new construction=multiplex. This mathematical travesty saw the destruction of many of the United States' architectural cinema "one-screen wonders" that had been built in the 1920s.
It seemed this was the only way the "movie theater" could survive. With more than one screen, the theaters could hold onto films that were bringing in crowds, while fulfilling their contractual requirements with the stinkers. This explains such films as, Little Man. Why!? Why?!
So we've been splitting screens, and building multiplexes, and screening a lot of bad film... so, how come we've been stuck with all this bad film?
I don't know.
Third Base.
Next Time, I'll discuss "The Long Tail."
Labels: 1/2=2, Film Exhibitions, Small Business Action-adventure Movie
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